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Article: What is the Pleasure Trap?

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What is the Pleasure Trap?
Category_Nutrition

What is the Pleasure Trap?

A term coined by Dr. Alan Golhamer and Dr. Douglas J. Lisle, the pleasure trap undermines health and happiness. When we engage in pleasurable activities such as eating and sexual engagement we secrete a chemical in the brain, dopamine. The food industry has created chemicals in food that stimulate the same response however this is an artificial stimulation of dopamine in the brain. Dopamine is the same neurotransmitter involved in alcohol and drug addiction. These chemicals induce pleasure but avoid pain which is why it ends up being a trap to us keep eating more and enjoying it. The same way tobacco companies add addictive nicotine to cigarettes is the same way food companies add sugar, oil, and salt to our food.
  • Sugar
  • Oil
  • Salt

SOS = the international sign of danger

Think about french fries from any fast food restaurant. They are feeding these 3 addictions. The potatoes have sugar, they are fried in oil, and salt is poured on! Think also about baby formula which has sugar, so from birth we are trained to recognize this sweetness as normal.

Avoiding the trap:

Use oil as a condiment rather than cooking in it Eat natural sugars from fruits Avoid salt as much as possible No junk foods in the house Adopt a plant based diet

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Processed "Food" - What, Why and How?
Category_Nutrition

Processed "Food" - What, Why and How?

Processed foods are not real. They actually aren't food in the sense that food is a biologically appropriate source of energy for the human body. They are food products or food commodities, just li...

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Marinated Kale with Sunflower Butter Dressing
Category_Nutrition

Marinated Kale with Sunflower Butter Dressing

Since first trying sunflower butter, it has become a staple in my kitchen cupboard. Packed with protein and good fats, this nut butter can be used with many delicious recipes. I often substitute S...

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Family-owned Small business

Aston Farquharson and Jillian Pelliccio have grown NuSpecies over the last 18 years while growing their own family too. You may see their oldest sons helping at the office or Jillian's sister decorating our store fronts. And just as close as family are the long-standing employees, Mary, Crystal, and Ashley who combined have 24 years at the company.

Since 2007

Aston spent many years working charitably to help friends and family in the early stages of development and then officially incorporated NuSpecies in 2007 once his flagship formula, Body Systems, was showing promise with his clients.

Expert support

Our team is extensively trained throughout their careers at NuSpecies. We work cross-departmentally and share our knowledge at every level to ensure no client gets left behind. We all work directly with the founder, inventor of our formulas, President & CEO of NuSpecies, Aston Farquharson.

GMP Certified & FDA Approved

Good Manufacturing Practices (GMP) Certified. This means that we follow internationally recognized manufacturing standards to ensure every product meets strict quality and safety requirements.

We only use plants on the FDA's GRAS list, which means all of our ingredients are generally recognized as safe by the FDA.